A former broadcast news leader on crisis communications, trust, and why school systems must think—and communicate—like modern brands to survive and thrive.
INTERVIEW | by Victor Rivero
For more than two decades, Greg Turchetta shaped narratives in high-pressure newsrooms, where speed, clarity, and credibility defined success. Today, as a strategic communications advisor at Apptegy, he’s applying those same instincts to a very different audience: school communities navigating scrutiny, declining enrollment, and rising expectations for transparency.